A millennial without social media is like a bar without beer; you don't see it that often. Recruiters, HR departments and selection agencies are taking advantage of this by distributing vacancies more often via social media.
Reading the job offers in the newspaper, staring at the signs of recruitment agencies, skimming the full website of the VDAB, ... These are not immediately activities that you associate with young job seekers. Logical too, because millennials are increasingly looking for a job through the communication channels they know best: social media. To approach and reach Generation Y, recruiters, HR departments and selection agencies must adjust their traditional working methods.
By placing vacancies strategically online on social media, you effectively place open positions in the spotlight. Just think: young people sometimes spend hours a day on social media such as Facebook, Twitter or Instagram. Here they pick up relevant job offers, on the go. Recruiting through these platforms is also faster and cheaper than through the traditional channels. So, Insta-attention! With e-recruitment you search, find and convince young top talent to get started in your company.
Yet there is a catch ... To win the war for talent, you need a professional approach. Insight into what works and what doesn't work on social media, viral content, attractive salary packages for young people, straightforward recruitment procedures, ... These are all aspects that determine whether you really appeal to and attract young people through social media. So it's high time to update your knowledge and skills as a recruiter, HR manager or headhunter!
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